Whether you’re an Amazon Prime member or not, you’re about see lower prices across Whole Foods stores nationwide. On Monday, the grocery store, now owned by Amazon, announced price cuts on dozens of items that’ll go into effect Wednesday. This is their third round of price cuts since the two brands merged.

The focus for these price reductions will be on in-season produce: You can now get large mangoes for $1 each, for example, or organic bunched rainbow chard for $1.99; 12-ounce containers of mixed cherry tomatoes are $3.49. On average, prices will be reduced by 20 percent on selected items, Whole Foods says.

“The standards for how our products are sourced, grown and produced are powerful and set Whole Foods Market apart from the competition,” Whole Foods co-founder and CEO John Mackey said in a statement: “We will continue to focus on both lowering prices and bringing customers the quality they trust and the innovative assortment they expect from our brand.”

While some of the benefits are aimed at all shoppers, the two companies are still hoping to bring in more Prime members. Starting Wednesday and running through the end of April, customers who try Prime can earn $10 off their $20 in-store purchase at Whole Foods Market when they try Prime, and Amazon is offering a free 30-day trial for those who aren’t signed up.

With that, Whole Foods announced more Prime benefits, including double the number of exclusive weekly deals. Some of the April deals include 35 percent off all Justin’s brand products (like almond butter!), $2.99 per pound organic asparagus ($2 off the normal price), and $3.99 per pound spiral sliced ham, a 33 percent savings (@Easter shoppers!). Prime members will continue to receive an extra 10 percent off sale items in store too.

From: Delish

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