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Why Is TikTok So Obsessed With the "Clean" Beauty Look? Honestly, I'm Over It

11/25/2021 Beauty & Balance

I'm not on TikTok for the beauty trends – shocking, coming from someone who writes about beauty for a living, I know. I'm really just

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Don't Miss Out on Ulta Beauty's Huge Fall Haul Event

09/24/2021 Beauty & Balance

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate

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The Future of Wellness, According to the Vitamin Shoppe and WW CEOs

08/07/2021 Beauty & Balance

The Vitamin Shopper and WW, formerly Weight Watchers, have partnered together to meet consumers’ wellness needs. The Vitamin Shoppe chief executive officer Sharon Leite and

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Jessica Alba Introduces The Honest Company’s Enhanced, Sustainably Minded Packaging and New Beauty Line

07/22/2021 Beauty & Balance

It’s a lively Thursday morning inside Jessica Alba’s Beverly Hills home. Voices echo on the main floor, an open concept with high ceilings. There are

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Lizzo's Stiletto-Shaped Jade Manicure Rolls Three Epic Nail-Art Trends Into One

07/22/2021 Beauty & Balance

When Lizzo gets her nails done, she doesn't ever ask for a solid base color in red or nude or black as many of us

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Matter of Influence: Jackie Aina Brings Forvr Mood to Sephora

07/22/2021 Beauty & Balance

Forvr Mood has inked its first retail partnership. On July 18, Jackie Aina’s lifestyle company will bring its popular candles to all of Sephora’s U.S.

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QVC, HSN Bring Back Beauty Bash

07/22/2021 Beauty & Balance

QVC and HSN are giving their festival Beauty Bash a new life online. On Sept. 18, the retailers will be virtually hosting the annual Beauty

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‘Safe Is the New Clean,’ Says Beauty Executive Sonia Summers, Introducing First Brand Shielded Beauty

06/04/2021 Beauty & Balance

“I feel like a mad scientist,” said Sonia Summers. The beauty executive, founder and CEO of service and management company Beauty Barrage, has been busy

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P&G Beauty on Meeting Generational Skin Care Needs

06/04/2021 Beauty & Balance

One of the most powerful consumer demographics is also the most neglected in regard to media spend and targeted marketing of products designed to address

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Estée Lauder Sales Jump 16%, Driven by Skin Care

05/03/2021 Beauty & Balance

Skin care is currently more than double the size of makeup at the Estée Lauder Cos., which saw strong gains at La Mer, Clinique and

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